In it, BTS and Coldplay (and, OK, alien supergroup Supernova 7) are excited to collaborate. The music video doubles down on the theme of people coming together despite distance and differences. However, BTS and Coldplay chose to feature Korean-language elements as an integral part of the collaboration, emphasizing the multicultural nature of the song and its message. Three of their latest hits-”Dynamite,” “Butter,” and “Permission to Dance”-are all sung fully in the English language by the Korean band. BTS has proven themselves more than capable of singing in English. This is reinforced by the decision to include Korean-language lyrics in the collaboration. Thematically, the idea of coming together across divisions or differences is particularly poignant when performed by bands from different sides of the planet. The love song is about a relationship that transcends boundaries. What Does the “My Universe” Music Video Mean?īoth the “My Universe” song and music video have a pretty broad, easy-to-get-behind concept. “My Universe,” on the other hand, embraces the science fiction aesthetics of working class space operas like Space Sweepers or Guardians of the Galaxy, with some (and I mean this as a compliment) Zenon: Girl of the 21st Century thrown in for good measure. Also directed by Meyers-it has a speculative fiction premise in which Styles has a literally blinding smile, falls in love with a fish, and is able to power his sailboat using the winds of his jarred yells, but keeps its visuals down to Earth to tell its fairy tale-like story. A great example of the latter is Harry Styles’ “Adore You” video. High-concept, genre-driven music videos are par for the course in the visually immersive world of K-pop, but are less common in western music videos, which (save for some outliers, like Janelle Monae’s funky, political sci-fi adventures) have more “grounded,” realistic aesthetics, even when they skew fantastical. The “My Universe” music video/short film is directed by Dave Meyers, an American filmmaker best known for his commercials and music videos, which include MVs for artists Drake, Ed Sheeran, Pink, Normani, Ariana Grande, and many, many more. In spite of the ban, and with the help of a space DJ, the groups come together for a high-energy, galaxy-spanning performance of their new song. BTS and Coldplay went fully, gloriously sci-fi in the music video for their collaboration, “My Universe.” In the new music video, released at midnight on September 30th, the two bands exist in a futuristic reality where music is forbidden.
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